If I had a penny for every time this logo has appeared, I would probably be living on my own tropical island by now, surrounded by servants and sipping a Pina Colada. Unfortunately my business acumen is poor and I did the Channel 5 Milkshake! logo for a rather small fixed fee. Never mind, at least I have the satisfaction of knowing it's still going strong after 10 years and has survived many channel rebrands!